Jake Zastrow
Strategic Creativity.
Visual Leadership.
Welcome I'm Jake Zastrow and I craft high-impact design solutions and cinematic brand experiences defined by visual excellence and creative strategy.
As the oldest bank in the Dakotas, First Dakota National Bank boasts strong regional brand recognition, yet its ag lending division, Dakota Mac, needed a strategic rebrand to better reflect its evolving services. Through an in-depth FOCUS session and close collaboration with bank leadership, we crafted a revitalized identity that aligns with their growth and commitment to the agricultural community.
Hero Haven Brand Identity project, crafted to visually embody the nonprofit’s mission of providing life-changing outdoor adventures at no cost to service members who selflessly protect our country. This professional design captures Hero Haven’s genuine commitment to giving back, creating a compelling and authentic brand presence that resonates deeply with its community.
In the Security Bank branding project, we simplified the bank’s name and designed a new logo that honors its agricultural roots and hometown values. Featuring leaf shapes that symbolize growth for both the bank and its communities, the ‘S’ holding shape in the mark conveys a strong sense of connection and unity.
We created an energetic, farmer-facing campaign we aptly named Shake Every Tree, a double entendre that pays homage to pecan harvest methods and APPB's efforts to increase pecan demand.
Embrace the future without forgetting your past. As an established leader within the farm and ranch equipment category, Behlen Country expressed a strong desire to reach a new generation of consumers embracing rural lifestyle elements. At the same time, it wanted to remain true to its Midwestern roots and double down on its reputation as a family-owned business supplying quality products made in America.
Creating a Purposeful Experience. Together with a team we worked closely with DMI to build an experience that felt purposeful and accessible for farmers. We focused on strong wayfinding and clear, intuitive branding, so attendees could focus on the event rather than navigating the venue.
Tower Systems is a family-operated tower solutions company headquartered in Watertown, South Dakota, with divisions in Winter Park, Florida, and a satellite office in Angle Inlet, Minnesota. As a well respected leader in the industry for over 45 years, Tower Systems was in need of a brand and image update. Inspired by the bold attitude and high aspirations of the Tower Systems team, Caliber got to work on creating a new brand that showcased the legacy of Tower Systems as well as their future-forward thinking and innovative spirit.
Mustang Seeds has been a local, family owned business for nearly 60 years. Throughout the years, they’ve withstood the test of time to confidently stake their claim in the regional seed industry. As their 60th anniversary approaches, they were ready to refine their branding and overall marketing efforts. Caliber was tasked to develop new marketing materials that acknowledged the pride of their past success as well as set them up for future success for years to come. In short; celebrate the past, but keep forging ahead.
We helped Great Plains establish thier legacy. We approached a brand evolution for Great Plains that makes them more apporachable and relatable in their market.
Work Samples
Strategic Expertise
Mentorship
Guided by a decade of experience, I empower creative teams through strategic collaboration and mentorship, fostering a culture of innovation and collective professional excellence.
Campaign Dev
I specialize in crafting impactful marketing solutions through data-driven visual storytelling and strategic leadership that resonates deeply with target audiences across multiple touchpoints.
Brand Consistency
Ensuring visual harmony across all platforms, I implement rigorous brand standards that maintain unified messaging and visual integrity for a truly impactful market presence.
A Decade of Visual Strategy & Impactful Design
With more than 10 years of experience in strategic graphic design, I build visual stories that resonate. My career has been defined by a commitment to campaign development and unwavering brand consistency, ensuring that every touchpoint delivers a clear, professional, and sophisticated message.
I believe in the power of collaboration and mentorship to drive innovation. By combining creative leadership with technical expertise in video and design, I help brands navigate complex markets through impactful visual solutions that prioritize strategic outcomes and aesthetic excellence.
Let’s Talk
Adress
7404 S Hughes Ave,
Sioux Falls, SD 57108
jaketzastrow@gmail.com
Phone
605-360-7624
VISUALS THAT SPEAK VOLUMES